value-based pricing Tag

Value-Based Pricing for IT Industry: A beginner’s Guide

Two common ways to price are by adding a profit percentage to your cost or by basing your price off of your competitors. Where value-based pricing differs is that you aren’t just looking at the numbers. Instead you’re determining how much your audience believes your product is worth. Cristian Candia, Business Development Manager at Woxlab, makes a case for why value-based pricing could be the right model for your business, especially if...